We help navigate the Chinese market.

Jürgen Bertrams is your intercultural catalyst, specialized in cross-border projects between Germany and China.

We offer mediation for business development and find the right understanding in the cross-border business. We also advise on creative processes of advertising  in order to establish a mutual understanding.

“It is never cultures that communicate with each other, but always individual people who have their own personal and individual cultural imprint. That’s why the meeting of two people is always a unique event! “

Quote by Jürgen H. Schmidt

The idea was born more than 10 years ago when Jürgen Bertrams founded a first company in Shanghai. Since then, he gained a lot of experience, which ultimately resulted in the company Mood and Motion Asia GmbH.

Our managing director Jürgen Bertrams is a business mediator and has been working internationally for companies in the advertising industry for more than 40 years.

Only mutual understanding and respect bring  sustainable success.

It is not easy for companies who want to enter the cross-market, to build business relationships or to understand an initially completely foreign culture.

In this case we offer our expertise and support as an intercultural catalyst to build a bridge between the cultures for your successful business.

We consult and support you in the analysis of the task, the development of mutual understanding of communication against the background of the different handle of business, the accompaniment in the concept development, the establishment of contacts, the conduct of negotiations and the developing process, until a mediation is no longer needed.

Different cultures imply a different understanding of imagery in advertising or image film. We explain and translate the contents of their production to the culture of the respective other country. So that your concern is really understood and the introduction into the market succeeds.

We create appropriate content for your advertising and produce together with our companies in China and Germany professionally high-quality and cutting-edge advertising films.

Interdisciplinary competence is particularly important for the success of intercultural business. The interpersonal aspect, which takes into account cultural differences, plays a major role. Sustainable success is based on respect and appreciation of the other culture.

We are looking forward to your contact.

We first discuss your concerns without any obligation and than we look at what we can do for you.